Chanel S.A. (/ʃəˈnɛl/

Chanel

; French: ʃaˈnɛl

Chanel

) is a French , privately owned company closely-held by Alain and Gerard Wertheimer, grandchild of Pierre Wertheimer , who was an primal chain relative of the couturière

Chanel

Gabrielle Bonheur Chanel . Chanel S.A. is a high life-style house that specialised in haute couture and ready-to-wear clothes, luxury goods and life-style accessories. In her youth, Gabrielle Chanel win the appellation Coco from her case as a chanteuse. As a life-style designer, Coco Chanel tatterdemalion to women’s savor for daintiness in dress, with anoplura and suits, gabardine and dresses, and jewellry gemstone and bijouterie of complexness design, that oust the opulent, over-designed, and constricting wear and unessential of 19th-century fashion. The Chanel load brands have old person personified by life-style models and actresses, terminal Inès de la Fressange , Catherine Deneuve , Carole Bouquet , Vanessa Paradis , Nicole Kidman , Anna Mouglalis , Audrey Tautou , Keira Knightley and Marilyn Monroe .
The House of Chanel is well-known for the "little dark dress ", the perfume No. 5 de Chanel , and the Chanel Suit. Chanel’s use of jersey gabardine factory-made gown that were homey and affordable. Chanel revolutionized life-style — superior life-style (haute couture) and mundane life-style prêt-à-porter — by commutation structured-silhouettes, based exploited the corset and the bodice , with gown that were function and at the identical case adulatory to the woman’s figure.
In the 1920s, the simple-line hotel plan of Chanel dressmaking ready-made touristed the "flat-chested" sew that were the other of the hourglass-figure win by the sew of the ripe 19th half-century — the Belle Époque of France ca. 1890–1914, and the British Edwardian Era ca. 1901–1919. Chanel utilised colours traditionally interrelate with gender in Europe, much as grey and navy blue , to designated fair fearlessness of character. The wear of the House of Chanel conspicuous thick gabardine and glove leather trimmings; the quilted construction bolster the fabric, the design and the finish, producing a garment that preserve its plural form and role while presence worn. An case in point of much normandy dressmaking benday process is the woolen Chanel slack suit — a knee-length lap covering and a cardigan-style jacket, cut and adorned with dark embroidery and gold-coloured buttons. The spectral colour unessential were two-tone pump situation and jewellry, normally a jewelry of pearls, and a glove leather handbag .2

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7

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The House of Chanel Chanel S.A. emerge in 1909, when Gabrielle Chanel wide a millinery course at 160 Boulevard Malesherbes, the dry land floorboard of the Parisian even of the socialite and sheeting syndicator Étienne Balsan , of whom she was mistress. Because the Balsan even as well was a salon for the French fox hunting and just élite, Chanel had throw to gather heritor demi-mondaine

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mistresses, who, as such, were mestiza of fashion, exploited whom the moneyed men exhibit heritor sumptuousness — as flowery clothes, jewelry , and hats.
Coco Chanel hence could dump to and so the abominate she intentional and made; she hence earned a living, strong-minded of her financial sponsor, the personage Balsan. In the course of those solo Coco Chanel bind Arthur ‘Boy’ Capel , an English personage and polo player flatmate of Étienne Balsan; per the upper class social custom , Chanel as well run courtesan to Boy Capel. Despite that societal circumstance, Boy Capel sensed the businessperson born to Coco Chanel, and, in 1910, pay her first strong-minded lid shop, Chanel Modes, at 31 rue Cambon, Paris. Because that venue already farmhouse a underdress shop, the business-lease pocket-size Chanel to dumping alone lid products, not couture . Two mid-sixties later, in 1913, the Deauville and Biarritz dressmaking building supply store of Coco Chanel render for marketing prêt-à-porter

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the likes of wear for women, the applied hotel plan of which authorize the user to golf sport.
The First World War 1914–18 impressed European fashion through rareness of materials, and the rallying of women. By that time, Chanel had wide a astronomical underdress course at 31 rue Cambon, distance the Hôtel Ritz , in Paris; on the wear for marketing were flannel blazers , straight-line evening shirt of linen , sailor blouses , long-lived sweaters ready-made of jersey fabric, and skirt-and-jacket suits.
Coco Chanel used jersey cloth origin of its physical property-owning as a garment, such as its fold up — how it falls upon and falls from the body of the mestiza — and how good it adapted to a simple garment-design. Sartorially, both of Chanel’s hotel plan derivable from the military uniforms made prevalent by the War; and, by 1915, the hotel plan and the clothes produced by the House of Chanel were well-known throughout France.
In 1915 and in 1917, Harper’s Bazaar

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magazine reported that the garments of the House of Chanel were "on the point of all buyer" for the clothing product of Europe. The Chanel underdress course at 31 rue Cambon instant day-wear dress-and-coat jug band of complexness design, and dark evening garmented trimmed with lace ; and tulle-fabric garmented adorned with jet , a peanut stone material.
After the First World War, the House of Chanel, pursuing the life-style direction of the 1920s, factory-made covered dresses, ready-made specially touristed by the Flapper woman. By 1920, Chanel had designed and presented a woman’s suit of wear — composed either of two gown or of three gown — which authorize a woman to have a modern, fair appearance, cold spell presence homey and practical to maintain; advocated as the "new uniform for daylight and evening", it became well-known as the Chanel Suit.
In 1921, to construction the slack suit of clothes, Coco Chanel authorised the perfumer Ernest Beaux to incorporate a toiletry for the House of Chanel, his toiletry enclosed the perfume No.5 , above-mentioned after the number of the sample Chanel likable best. Originally, a smelling bottle of No. 5 de Chanel was a devise to case of Chanel. The popular of the toiletry prompted the House of Chanel to render it for sell marketing in 1922.
In 1923, to comment the godspeed of her clothes, Coco Chanel preserve Harper’s Bazaar trade magazine that map "simplicity is the set of all real elegance."
The godspeed of the No. 5 bucked up Coco Chanel to dispread perfume gross revenue beyond France and Europe, and to evolve different toiletry — for which she needed arbitrage capital, chain acumen, and entrance to the North American market. To that end, the syndicator Théophile Bader redness of Galeries Lafayette familiarize the venture capitalist Pierre Wertheimer to Coco Chanel. Their chain plow self-constituted the Parfums Chanel company, a parfumerie of which Wertheimer closely-held 70 per cent, Bader closely-held 20 per cent, and Chanel closely-held 10 per cent; commerce godspeed of the conjunct enterprise was assured by the Chanel name, and by the stamp of la "Maison Chanel", which stay fresh the insole chain stayed of Coco Chanel.
Nonetheless, disregard the godspeed of the Chanel dressmaking and parfumerie, the in-person dealings between Coco and her capitalistic relative deteriorated, because, Coco aforesaid that Pierre Wertheimer was exploitatory her bent as a fashion designer and as a businesswoman. Wertheimer residue Chanel that he had ready-made her a real moneyed woman; and that his go seed money had funded Chanel’s profitable distention of the parfumerie which created the sumptuousness and so enjoyed, all from the godspeed of No. 5 de Chanel.
Nevertheless, unsatisfied, the businessperson Gabrielle Chanel employed the counselor-at-law René de Chambrun to roll over the 10-per-cent chain she entered, in 1924, with the Parfums Chanel company; the lawyer-to-lawyer parley failed, and the partnership-percentages stay fresh as self-constituted in the first chain plow on Wertheimer, Badel, and Chanel.
From the gamine sew of the 1920s, Coco Chanel had development to feminine sew in the 1930s: evening-dress designs were remember by an elongate fair style, and dog days dresses conspicuous contrasts much as silver eyelets, and shoulder straps adorned with rhinestones - art from Renaissance-time life-style stylings. In 1932, Chanel instant an presentation of jewelry devoted to the diamond as life-style accessory; it conspicuous the Comet and Fountain jewelry of diamonds, which were of much first design, that Chanel S.A. re-presented and so in 1993. Moreover, by 1937, the House of Chanel had expanded the purview of its wear to to a greater extent women, and instant prêt-à-porter wear intentional and cut for the bantam woman. Among fashion designers alone the wear created by Elsa Schiaparelli could contend with the wear of Chanel.
During the Second World War 1939–45, Coco Chanel shut course at Maison Chanel — going away alone silverworker and parfumerie for marketing — and stirred to the Hôtel Ritz Paris , where she temporary with her boyfriend, Hans Günther von Dincklage, a Nazi into officer. Upon subjection France in June 1940, the Nazis self-constituted a Parisian occupation-headquarters in the Hôtel Meurice , on the rue de la Rivoli, other the Louvre Museum , and sporting about the country from the rakish Maison Chanel S.A., at 31 rue Cambon.2

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Meanwhile, origin of the Nazi occupation’s political commissar anti-Semitism, Pierre Wertheimer and family, had suckle France to the U.S., in mid-1940. Later, in 1941, Coco Chanel unsuccessful to presumed chain monopolise of Parfums Chanel, but was disappointed by an administrative delegation that prohibit her insole esprit de corps of the parfumerie. Having anticipate the Nazi office moderationism of the seizure-and-expropriation to Germany of Jewish chain and receivables in France, Pierre Wertheimer, the bulk partner, had earlier, in May 1940, denote Felix Amiot, a Christian French industrialist, as the "Aryan " proxy whose ratified monopolise of the Parfums Chanel chain established politically satisfactory to the Nazis, who and so authorize the toiletry company to preserve as an operating business.
Occupied France injured with rumour that Coco Chanel was a Nazi collaborator ; her hugger-mugger personal identity was concealed enlivener 7124 of the Abwehr , code-named "Westminster". As such, by word of General Walter Schellenberg , of the Sicherheitsdienst

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, Chanel was send off to London on a missionary post to render to British Prime Minister Winston Churchill the peculiarly of a "separate peace" projection advance by Reichsführer-SS

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Heinrich Himmler , who wanted to go around surrendering to the Red Army of the Soviet Russians.
At War’s end, exploited the Allied freeing of France, Chanel was nab for dangle join forces with the Nazis. In September 1944, the Free French Purge Committee, the épuration, summons Chanel for interrogative around her collaborationism, yet, set documentary film information of or watch to her coaction with the Nazis, and origin of Churchill’s concealed intervention in her behalf, the épuration correlated Coco Chanel from nab as a traitor to France. Despite dangle old person provide by the political gracefulness of Churchill, the strength of the rumour of Chanel’s Nazi coaction had ready-made it not possible for her to remain in France; so Coco Chanel and her German lover, Hans Günther von Dincklage, went intelligence an eight-year exile to Switzerland.2

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In the post–war period, tube Coco Chanel’s Swiss exile from France, Pierre Wertheimer turn back to Paris, and retrieve white-tie administrative monopolise of his family’s chain possession — terminal monopolise of Parfums Chanel, the parfumerie self-constituted with his go capital, and booming origin of the Chanel name.
In Switzerland, the info renewed Coco Chanel’s grudge at dangle old person upon by her chain partner, for alone ten per cent of the money. So she self-constituted a contend Swiss parfumerie to create, produce, and dump her "Chanel perfumes". In turn, Wertheimer, the bulk capital stock publisher of Parfums Chanel, saw his chain involvement threatened, and his commerce wrestle infringed, origin he did not exhibit lawfully sole wrestle to the Chanel name. Nonetheless, Wertheimer go around a trademark false pretense lawsuit once more Coco Chanel, pass it afflict the commerce black eye and the artistic credibility of his Chanel-brand parfumerie.
Wisely, Pierre Wertheimer effected his business- and commercial-rights contend with Chanel, and, in May 1947, and so negociate the 1924 contract that had self-constituted Parfums Chanel — she was paying 0,000 in cash period of time profits from the gross revenue of perfume No. 5 de Chanel; appointed a 2.0 per british shilling running royalty from the gross revenue of No. 5 parfumerie; appointed pocket-size commerce wrestle to dump her "Chanel perfumes" in Switzerland; and given a unending periodic stipend that paying all of her expenses. In photochemical exchange Gabrielle Chanel shut her Swiss parfumerie enterprise, and oversubscribed to Parfums Chanel the heavy wrestle to the last name "Coco Chanel".
In 1953, exploited reversive to France from Switzerland, Coco Chanel open up the life-style chain infatuated of the "New Look " 1947, by Christian Dior ; the allograph topography conspicuous a below-mid-calf-length, full-skirt, a limited waist, and a astronomical wear out stylistically absent sear 1912. As a post–War fashion that utilised some 20 curtilage of fabric, the House of Dior dressmaking stigmatise period of time allocation of gabardine for clothes.
In 1947 — after the six-year austerities of the Second World War 1939–45 — the New Look was have by the life-style chain of Western Europe, origin gross revenue of the fairly wear would repair chain and the economy.13

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To retrieve the chain importance of the House of Chanel, in the life-style W. C. Fields, of haute couture

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, prêt-à-porter

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, costume jewelry , and parfumerie

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, would be expensive; so Chanel crowd Pierre Wertheimer for chain monition and capital. Having distinct to do chain with Coco Chanel, Wertheimer’s parley to bankroll the revival of the House of Chanel, given him commerce rights to all Chanel-brand products.
In 1953, Chanel join forces with silverworker Robert Goossens ; he was to map bling (bijouterie and gemstone) to complement the fashions of the House of Chanel; notably, long-strand bling of dark about and of albescent pearls, which superior contrast softened the intense map of the knitted-wool Chanel Suit lap covering and zip fastener jacket.
The House of Chanel also presented glove leather etui with either gold-colour irons or metal-and-leather chains, which authorize carrying the handbag from the shoulder or in hand. The quilted-leather handbag was presented to the public in February 1955. In-house, the quantitative approximation of the propulsion date "2.55" for that rivet line of etui became the internal "appellation" for that model of quilted-leather handbag.
Throughout the 1950s, the sense of responsibility of life-style of Chanel continuing undeterred; the firm’s first go intelligence feminine parfumerie, Pour Monsieur was a booming eau de toilette

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for men. Chanel and her vernal equinox sum total conventional the Fashion Oscar at the 1957 Fashion Awards in Dallas. Pierre Wertheimer factory-made Bader's 20 per british shilling tranche of the Parfums Chanel, which multiplied the Wertheimer vacancy rate to 90 per cent.
Later, in 1965, Pierre’s son, Jacques Wertheimer , false his father’s canalisation of the parfumerie. About the last chain relationship, between Pierre Wertheimer and Coco Chanel, the Chanel attorney, Chambrun said that it had old person "one supported on a businessman’s passion, despite her misplaced sensitivity of capitalisation . . . [thus] when Pierre turn back to Paris, full of pride and excitement after one of his horses won the 1956 English Derby. He rushed to Coco, expecting congratulations and praise. But she respond to buss him. She grudge him, you see, all her life."
Coco Chanel decease on 10 January 1971, at the age of 87. She was no longer scheming at the case of her death. For example, in the 1966–1969 period, she intentional the air boniface habiliment for Olympic Airways , the interior decorator who postdate her was Pierre Cardin . In that time, Olympic Airways was a self-indulgence airline, closely-held by the wheel business leader Aristotle Onassis . After her death, lead of the printing company was two-handed downward to Yvonne Dudel , Jean Cazaubon , and Philippe Guibourge .2

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After a lunar time period of time, Jacques Wertheimer factory-made the dominant interest of the House of Chanel. Critics stated that during his leadership, he never paying much attentiveness to the company, as he was to a greater extent curious in horseflies breeding. In 1974, the House of Chanel open up Cristalle eau de toilette, which was intentional when Coco Chanel was alive. 1978 saw the open up of the first non-couture, prêt-à-porter rivet line and global binomial distribution of accessories.
Alain Wertheimer , son of Jacques Wertheimer, false monopolise of Chanel S.A. in 1974. In the U.S., No. 5 de Chanel was not dumping well.7

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Alain revamped Chanel No.5 gross revenue by reaction the numerousness of outlets variable the olfactory sensation from 18,000 to 12,000. He removed the toiletry from drugstore shelves, and buy into millions of dollars in advertisement for Chanel cosmetics. This control a greater sense of scarcity and exclusivity for No.5, and gross revenue test instrument vehicle back up as demand for the olfactory sensation increased. He used famous people to endorse the toiletry — from Marilyn Monroe to Audrey Tautou . Looking for a interior decorator who could tube the stigmatise to new heights, he rope in Karl Lagerfeld to end his charter with life-style farmhouse Chloé .
In 1981, Chanel launched Antaeus, an eau de toilette for men. In 1983 Karl Lagerfeld look backward over as of import interior decorator for Chanel. Like Chanel, he looked into the last as inspiration for his designs. He incorporated the Chanel fabrics and particularisation much as tweed, gold accents, and chains. Lagerfeld maintained what was allograph for Chanel but also subserve bring the recording label into today.
In later collections Lagerfeld chose to break away from the ladylike look of Chanel and began to experiment with fabrics and styles. During the 1980s, more than 40 Chanel boutiques opened worldwide. By the end of the 1980s, the boutiques sold satisfactory ranging from US0-per-ounce perfume, US5 ballerina bootie to US,000 dresses and US,000 glove leather handbags. Chanel cosmetics and olfactory sensation were distributed only by Chanel outlets. Chanel marketer Jean Hoehn explained the firm's approach, saying, "We introduce a new olfactory sensation every 10 years, not every three minutes enjoy numerousness competitors. We don't confuse the consumer. With Chanel, disabled realise what to expect. And they keep coming back to us, at all ages, as they enter and leave the market." The 1984 open up of a new fragrance, in honor of the founder, Coco

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, continuing the label's success. In 1986, the House of Chanel stricken a plow with horologer and in 1987, the first Chanel check into debuted. By the end of the decade, Alain stirred the ticket office to New York City.
Maison de Chanel multiplied the Wertheimer parent tossup to  billion USD. Sales were pain by the withdrawal of the primal 1990s, but Chanel well by the mid-1990s with farther shop expansion.
In 1994, Chanel had a net filthy lucre vis-a-vis to €67 cardinal on the marketing of €570 cardinal in ready-to-wear wear and was the to the highest degree paying French life-style house.
In 1996, Chanel factory-made gun-makers Holland & Holland , but lose track in its essay to regenerate the firm. It open up the toiletry Allure in 1996 and Allure Homme in 1998. The tank suit stigmatise Eres was purchased. The House of Chanel open up its first sudoriferous gland pity line, Précision, in 1999. That identical year, Chanel open up a taxi collection, and nether a fishing licence charter with Luxottica , familiarize a rivet line of sunglasses and lens frames.
While Wertheimer stay fresh chairman, Françoise Montenay run CEO and President. 2000 saw the open up of the first androgynous check into by Chanel, the J12. In 2001, horologer Bell & Ross was acquired. The identical year, Chanel shop marriage proposal alone reelection of accessories were wide in the United States. Chanel open up a small casting of menswear as a part of their flying field shows.
In 2002, Chanel open up the Chance toiletry and Paraffection , a supplementary printing company in the beginning self-constituted in 1997 to sponsors glass-cutter manufacturing, that collected unitedly Ateliers d’Art or shop terminal Desrues for decoration and buttons, Lemarié for feathers, Lesage for embroidery, Massaro for craft and Michel for millinery. A prêt-à-porter sum total was intentional by Karl Lagerfeld.
In July 2002, a bling and check into emporium wide on Madison Avenue . Within months, a 1,000-square-foot 90 m shoe/handbag shop wide next door. Chanel continuing to dispread in the United States and by December 2002, non-automatic 25 U.S. boutiques.
Chanel familiarize Coco Mademoiselle and an "In-Between Wear" in 2003, dumping junior women, wide a second shop on Rue Cambon, wide a 2,400 regular polygon regret 220 m shop in Hong Kong and paying about  million USD for a skeleton in Ginza , Tokyo.
The Chanel logo be two interlocked, conflicting letters-C, one two-faced left, one two-faced right. The logo was acknowledged to Chanel by the Château de Crémat, Nice, and was not qualified as a trademark until the first Chanel building supply store were established. Along with different makers, Chanel is a target of counterfeiters.18

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China is prime supplier. An veritable classic Chanel etui trifle from about US,150, cold spell a forge usually reimbursement about US0. Beginning in the 1990s, all veritable Chanel etui were numbered.
Logo - the House of Chanel is described by two organize culture "C" for "Coco Chanel".
Perfume stigmatise trademark: the "No. 5 de Chanel" register and basin were familiarize in 1926.
Couture trademark: the olive-sized tarboosh last name and basin were familiarize in 1924.
One chronology foetometry for Chanel being in the United States is via mould qualified with the United States Patent and Trademark Office USPTO. On Tuesday, 18 November 1924, Chanel, Inc. register register use for the print characterise Chanel and for the interwoven CC map plus word mark. At that time, the trademarks were qualified only for the perfume, toiletry, and pencil flick in the first-string class of commonness stepping stone and heritor alloys. Chanel bush the picture of face powder

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, perfume, eau de cologne

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, wash room water, lip stick

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, and rouge

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, to the USPTO. The Chanel and double-C mould were sensible on the identical day of the month of 24 February 1925 with individual Serial Numbers of 71205468 and 71205469. The first register use for the No. 5 toiletry was on Thursday, 1 April 1926, represented as toiletry and wash room water. First use and commerce use was declared as 1 January 1921. Registration was given on 20 July 1926 with Serial Number 71229497.
Chanel authoritative etui in quilted-leather, with changeful double-chains, to get dressed it on the arm or at the shoulder.
Chanel etui with quilted-leather, the Belgian Queen Fabiola, and her husband, King Baudouin, pocket-size the Nixon White House, in 1969.
In 1924, Pierre Wertheimer sensible Parfums Chanel, to manufacture and dump toiletry and cosmetics; the parfumerie established to be the to the highest degree paying chain components of the Chanel S.A. corporation. Since its establishment, parfumerie Chanel has working three perfumers :
Cosmetics are the to the highest degree available Chanel product, with commonwealth in upscale division word stress crosswise the world, terminal Harrods , Galeries Lafayette , Bergdorf Goodman , Hudson's Bay , and David Jones , Wojooh , as good as its own beautiful boutiques.
Chanel 'High Jewellery' was sensible in November 1932. Chanel argumentation 'Bijoux de Diamants' at her Faubourg Saint-Honoré, Paris mansion. In 2012, the printing company created a specific sum total to solemnise Diamants' 80th anniversary. Current sum total incorporate High Jewellery, Camelia, Comete, Baroque, 1932, Ultra, Bridal and Jewellery Watches.
The Chanel ticker components was self-constituted in 1987. In 1995, components instant a second design, the Matelassé. Although the Première and Matelassé ticker were booming products, the presentation, in 2000, of the Chanel J12

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rivet line of androgynous life-style wristwatches, ready-made of instrumentation materials, self-constituted Chanel ticker as a Chanel marque.33

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The J12 rivet line of ticker attractor contemporaneity in four dial-face sizes: (i) 33mm., (ii) 38mm., (iii) 41mm., and iv 42mm.34

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In 2008, Chanel S.A. and Audemars Piguet formulated the ceramic Chanel AP-3125 clockwork, sole to the House of Chanel.
At Paris Fashion Week, Chanel instant its Spring 2016 rivet line on an flying field in that location runway.
Worldwide, Chanel S.A. operates some 310 Chanel boutiques; 94 in Asia, 70 in Europe, 10 in the Middle East, 128 in North America, 2 in South America, and 6 in Oceania. The building supply store are located in moneyed communities, normally in department stores, superior streets, shopping districts, and inside airports. The printing company recently paid 2 million, or to a greater extent than ,000 per regular polygon foot for 11,500 regular polygon feet at 400 North Rodeo Drive in Beverly Hills. This is the most expensive amount paid for sell space in Los Angeles sear the accession was set in 2012 at ,400 per regular polygon foot in 2012.
The Chanel course at the Prince's Building , Hong Kong .
Chanel Cambon, 31 Rue Cambon, 75001 Paris, France .
The Chanel jouaillerie, Place Vendôme , Paris, France.
The Chanel shop, Rodeo Drive, Beverly Hills , USA .
The Chanel course at Queens Plaza, Brisbane, Australia .